The era of AI is pushing platforms like YouTube to adapt, mandating the disclosure of AI-generated content. With the rise of generative AI, the video-sharing giant is updating its policy to ensure transparency and community safety.

Vice Presidents Jennifer Flannery O'Connor and Emily Moxley emphasize the balance between harnessing AI's potential and safeguarding users. Soon, creators must label content modified by AI, a move that echoes broader industry application of artificial intelligence. Non-compliance could mean content takedowns or other sanctions.

YouTube's announcement follows similar actions by Meta to regulate AI-generated ads. These industry moves are part of a larger trend toward responsible AI deployment in digital media. With AI's influence expanding, platforms are prioritizing user protection and ethical standards in content creation.