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Yext to Buy Hearsay Systems

Yext to Buy Hearsay Systems
Yext to Buy Hearsay Systems

Yext, a NYC-based digital presence platform, has acquired Hearsay Systems for $125M, with up to an additional $95M based on performance.

Hearsay Systems, located in San Francisco, provides digital client engagement solutions for financial services firms. Notable clients include BlackRock, Charles Schwab, and New York Life.

The acquisition will combine Yext’s platform with Hearsay’s engagement solutions, enhancing social media, websites, text, and voice communications for multi-location brands.

Led by CEO Michael Walrath, Yext aims to leverage Hearsay’s compliance-driven engagement tools to scale customer interactions, optimize sales engagements, and streamline workflows across digital channels.