The retail titans, Walmart and Amazon, are now employing artificial intelligence (AI) to not just lure customers but to attract and support third-party sellers as well. With cutting-edge AI tools, these companies are revolutionizing both the buying and selling landscapes.

Amazon recently rolled out an AI-driven image generation feature, which lets brands elevate ad engagement, potentially boosting click-through rates significantly. Walmart, not to be outdone, is harnessing AI and augmented reality (AR) to tailor search results and enhance the shopping journey with personalized recommendations and voice-activated purchasing.

In the competitive eCommerce sphere, the geographic scope also plays a key role. Amazon holds sway over an expansive international market, influencing seller choices. The company has noted that third-party sellers on its platform account for a substantial portion of sales, indicating their increasing market importance. As these behemoths continue to innovate, the race for the allegiance of third-party sellers intensifies.