Verofax, an Abu Dhabi-based Web3 services company, has secured $3M in Bridge funding.

The funding round was led by Plug & Play Tech Center, with participation from Navig8 Group, King Abdullah University for Science and Technology, Trove Capital UK, Jawa Brothers Advisory, Alzamil Pedco CVC, and Tracecore CVC.

Funds will be utilized to execute projects in the Middle East and EU, including AI-powered guides in the GCC and sports fan guides in the EU and North America.

CEO Wassim Merheby leads Verofax in applying blockchain, augmented reality, and AI to enhance tourist, shopping, and brand marketing experiences, already working with major brands like Anheuser Busch Inc and Emirates Airlines.