Varicent, a Toronto-based SPM software company, received a strategic investment of undisclosed amount led by Warburg Pincus.

Existing investors Great Hill Partners and Spectrum Equity, along with company management, also participated. Funds will be used to enhance AI-driven capabilities and expand globally.

CEO Marc Altshuller highlighted that the investment reinforces their growth foundation and platform enhancements.

Varicent's Revenue Performance Engine aids businesses in optimizing sales plans and incentives, leveraging AI-driven insights.

Marc Altshuller commented, "Warburg Pincus joining our existing investors solidifies our growth foundation, enhancing our platform and customer experience."