Userled, a London-based AI martech startup, raised £4M in Pre-Seed funding.

The funding round was led by LocalGlobe, with Dig Ventures also participating. The startup plans to use the funds to continue hiring talent and building out its marketing technology products.

Founded in 2023 by CEO Yann Sarfati and CTO Tristan Saunders, Userled offers a no-code interface and AI-powered platform for automating personalized marketing campaigns across multiple channels, including email, LinkedIn, and Meta.

With its Cookieless Fingerprinting and Identity Layer, Userled provides GDPR and CCPA-compliant behavior tracking at both the account and contact levels, crucial as third-party cookies are phased out. The platform integrates with existing CRM systems, enabling real-time tracking of engagement and conversion. Clients include Wayflyer, Deel, Onfido, Encord, and Elastic.