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Trax Secures $50 Million in Latest Funding Round

Trax Secures $50 Million in Latest Funding Round
Trax Secures $50 Million in Latest Funding Round

Trax, a trailblazer in image recognition for retail based in Boston, has just secured $50 million in a significant financing round, led by Deutsche Bank Private Credit & Infrastructure. This investment is poised to boost their innovative technology that marries computer vision with retail signal analysis, promising retailers enhanced in-store experiences through improved merchandising tactics. With this new capital, Trax is set to redefine the landscape of traditional retail engagement.

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