TomTom has joined forces with Microsoft to create a cutting-edge AI-powered in-car voice assistant, enhancing the driving experience with seamless voice interaction.

This assistant allows drivers to engage in natural conversation with their vehicle, commanding it to navigate routes, locate destinations, and operate various in-car systems. The integration of Microsoft Azure OpenAI Service underpins the assistant, drawing on large language models to provide intuitive responses. TomTom's innovation is in line with a surge in voice AI application within the automotive industry, signaling a shift towards more interactive and user-friendly vehicle technologies.

With voice technology adoption on the rise, the market is responding to a growing consumer preference for voice interfaces while driving. This trend mirrors broader industry movements, as voice AI becomes a central user interface across multiple sectors.