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Tethr and Awaken Intelligence merge with $15M in funding

Creovai, the new entity formed from the merger of Tethr, an Austin, TX-based AI conversation intelligence firm, and Awaken Intelligence Ltd., a contact center solutions provider from Ipswich, UK.

This merger combines their expertise to advance AI-powered customer insights and agent guidance. Led by CEO Simon Black and Tethr's Robert Beasley, the firm aims to revolutionize contact center technologies.

Creovai will focus on utilizing AI for improved customer interactions, reduced operational costs, and enhanced agent performance, offering comprehensive insights and robust analytical tools.

This strategic merger highlights their commitment to transforming the customer service landscape through innovative AI solutions.

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