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Sona secures $27.5M Series A for expansion

Sona secures $27.5M Series A for expansion
Sona secures $27.5M Series A for expansion

Sona, a London-based workforce management platform for frontline enterprises, has secured $27.5M in Series A funding.

The funding round was led by Felicis with notable contributions from Northzone, Google's AI-fund Gradient, SpeedInvest, Antler, BAG Ventures, and several angel investors.

Sona plans to utilize the funds to bolster its go-to-market strategy and enhance its AI-driven capabilities, aiming to improve labor deployment and productivity for sectors such as care homes, restaurants, and hotels.

Founded by Steffen Wulff Petersen, Oli Johnson, and Ben Dixon, Sona has already coordinated over 4.6 million shifts and reported a 400%+ revenue growth in 2023.

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