OW Smell Made Digital, a London-based digital scent technology provider, has secured $2.2M in Pre-Series A funding.

Leading the investment were Parkwalk Advisors, contributing £1.5M, and Innovate UK, offering a £0.7M grant.

These funds will be utilized to perform validation studies for sleep interventions, enhance AI algorithms with biofeedback, and bolster their intellectual property portfolio.

Founded in 2019, OW, led by CEO Dr. Emanuela Maggioni and CTO Professor Marianna Obrist, aims to revolutionize human olfactory experiences with its proprietary scent-delivery technology.