Plaio, a Reykjavik-based AI-driven pharma decision support company, raised €4.3M in funding.

Iðunn led the round, with contributions from Frumtak Ventures and Dr. Agon among others.

The investment will enhance Plaio's “AI Coplanner” and develop new and existing partnerships.

Founded by Johann Gudbjargarson Hlynur Stefansson and Eyjolfur Ingi Asgeirsson, Plaio optimizes pharma supply chain planning with AI.

Plaio’s client base, including Covis Pharma and Alvotech, grew by 200% in the past year.