OxeFit, a Plano-based AI fitness tech company, secured $17.5M in latest round, totaling over $70M.

Backers include Dave Asprey and Anne Mahlum, joining sports figures like Harry Kane, Dustin Johnson, and Dak Prescott.

Funds will enhance OxeFit's XP1 and XS1 systems, leveraging AI for personalized, data-driven workouts and injury prevention.

Led by CEO Rab Shanableh, OxeFit aims to revolutionize connected fitness with advanced robotics and a library of engaging content.