Omnicom's precision marketing division, OPMG, has acquired LeapPoint, a notable move in the digital marketing industry.

The acquisition's financial details were not disclosed. LeapPoint, known for its expertise in Adobe technology, will enhance OPMG's end-to-end content solutions.

This strategic acquisition aims to fast-track workflows and deliver personalized customer experiences on a larger scale. LeapPoint's integration will streamline operations and foster better team collaboration.

Omnicom and LeapPoint's partnership underscores their commitment to leveraging advanced technologies and data to drive meaningful business outcomes for global clients.