North AI, a Manchester, UK-based AI insights platform for media and entertainment, has secured £580K in Pre-Seed funding.

Backed by Innovate UK and SFC Capital, this funding will be utilized to advance AI development and assist streamers, producers, and advertisers in making informed content decisions.

Led by CEO Rishi Kapoor, Lucas Cazelli, and Oleh Kurtianyk, North AI combines proprietary AI models with audience data to forecast the value and impact of premium video content, aiding industry stakeholders in risk assessment and marketability analysis.

The company's strategic objectives include expanding its AI capabilities and aiming to enter the advertising sector in the future.

North AI's tool measures global demand, helping studios and agencies across pre-production, distribution, and acquisition stages, ultimately analyzing potential gains and commercial risks.