Mastercard is carving out a tech niche for small business owners with its latest AI innovation. In partnership with Create Labs, the financial services giant is introducing Mastercard Small Business AI, an initiative designed to mentor budding entrepreneurs.

The AI tool, which promises to provide guidance while accounting for the diverse needs of business owners, leverages Mastercard’s content and third-party resources to assist 'resource-strapped' enterprises. Particularly aimed at solo entrepreneurs, this AI assistant seeks to offer inclusive, bias-limiting mentorship, feeding on the need for constant advisory support.

As the trend of embedding AI assistance grows, with companies like Walmart experimenting with generative AI for enhanced customer service, Mastercard is taking a similar path to augment small businesses. Set to pilot in the U.S, the initiative highlights a shift towards AI-driven mentorship as a valuable resource for business growth and innovation. The use of AI technology is becoming increasingly integral in delivering personalized, on-demand assistance for various sectors, aligning with the pervading push for digital transformation.