Higgsfield AI, a San Francisco-based startup focusing on social media video creation, has secured $8M in seed funding.

The round was led by Menlo Ventures, with participation from Charge Ventures, Bitkraft Ventures, K5 Tokyo Black, AI Capital Partners, and DVC. Notable angel investors include Nima Khajehnouri, Ilya Gelfenbeyn, Abhay Parasnis, Amar Hanspal, and Jack Brody.

Funds will be used to expand operations and enhance business reach. Higgsfield AI, led by CEO Alex Mashrabov, provides Diffuse, an app for creating personalized human characters from selfies.

With Prompt Builder, users generate unique content using text prompts, images, or videos powered by proprietary technology. Diffuse has launched in select markets including India and Canada, with plans for a global rollout.