Stockholm-based Bower has caught the eye of tech giant Google for its innovative approach to boosting recycling through a mobile app. The Swedish startup is set to receive a dual boost: a prestigious Google.org Fellowship and a significant €1.75M grant aimed to further their mission. This fellowship, starting January 2024, will unite Bower with a dedicated team of Google experts to enhance their technology and reach.

The grant, part of the Google.org Impact Challenge for Tech for Social Good, signifies a substantial investment in sustainability and social entrepreneurship. With this support, Bower is poised to expand its environmental impact and incentivize recycling on a global scale.