Firework is revolutionizing the e-commerce space with its new AI-powered virtual shopping assistant, AVA. This cutting-edge technology provides personalized shopping experiences by analyzing customers' purchase history.

The integration of Firework's proprietary large language model transforms online retail by equipping websites with a digital human avatar. AVA acts as an expert on brand and product nuances, elevating the traditional digital customer journey to one that more closely resembles an in-person interaction.

Through a strategic partnership with Google Cloud, AVA's capabilities are bolstered. Google Cloud's Vertex AI contributes to the rapid development and refinement of Firework's AI models, sparking innovation in virtual retail assistance. Retailers adopting such AI tools can offer a highly personalized online shopping environment, which is becoming essential in a competitive digital marketplace.

The release of AVA is timely as retailers are increasingly seeking new methods to engage customers online and boost e-commerce sales. Firework's initiative reflects a broader trend where blending the convenience of e-commerce with the personal touch of in-store experiences is pivotal for success.