FeedbackNow, a NYC-based operational analytics firm, has secured an undisclosed amount in Series A funding.

This round was led by Motivate VC, Uncorrelated Ventures, and AI Growth Capital Partners, who collectively acquired the company from Forrester. Steve Peltzman, previously an executive at Forrester, will now serve as CEO.

With the new capital, the company plans to enhance its operations and development efforts, focusing on optimizing physical spaces like stadiums, airports, and hospitals through advanced sensor data analytics.

FeedbackNow’s platform integrates data from hundreds of sensors to provide actionable insights for customer satisfaction, labor costs, and revenue optimization. The company serves over 250 customers in 40 countries.