In a decisive move, the FCC has banned AI-generated voices in robocalls, bolstering the fight against voice cloning scams.

The agency's unanimous ruling classifies these voices as "artificial" under the TCPA, requiring telemarketers to secure explicit consent before making such calls. This measure empowers state attorneys general with additional prosecutorial tools against fraudulent activities and provides consumers with legal avenues for recourse.

Amidst increasing instances of AI voice mimics targeting unsuspecting victims, the FCC's action signifies a key step in safeguarding the public against sophisticated cybercrimes. The ruling aligns with broader industry efforts to mitigate the rise of AI-powered scams, ensuring that consumer protection keeps pace with technological advancements.

As AI technology continues to evolve, this regulation underscores the urgency of maintaining strict checks on its use in communications, thereby upholding the integrity and security of consumer interactions.