Eppo, a San Francisco-based experimentation platform, has raised $28M in Series B funding.

The round was led by Innovation Endeavors, with participation from Icon VC, Menlo Ventures, and Amplify Partners. The funds will support product expansion and the development of marketing and AI experiments, including a Channel Incrementality test suite.

Largely, Eppo will enhance its platform to integrate seamlessly with cloud services, MarTech tools, AI products, and data warehouses. This will facilitate broad organizational adoption of experimentation, driving significant business growth.

With this latest funding, Eppo has raised a total of $47.5M. Companies like Twitch, DraftKings, and Coinbase rely on Eppo to optimize their experimentation strategies, alongside AI-driven firms like Descript and Perplexity.