EarnUp has unveiled a financial wellness automation platform tailored for credit unions, aiming to advance member engagement through automated savings tactics and lending eligibility enhancements. This innovation leverages artificial intelligence to offer monetary guidance and relationship-building tools to credit union clientele.

The platform features a conversational financial adviser, providing personalized financial advice, and flexible payment options that align with members' pay schedules. It also encourages users to save by rounding up transactions and earmarking funds for goals like home purchases or emergency funds.

Nadim Homsany, CEO of EarnUp, emphasizes the platform's role in aiding financial health through streamlined savings and bill management. Matthew Cooper, President of EarnUp, notes the significant opportunity for credit unions to distinguish themselves amidst stiff competition by offering services that promote fiscal stability and contribute to deposit growth.

As industry trends push for technological innovation in financial services, credit unions are enhancing their digital offerings to maintain customer satisfaction and meet evolving member demands for tech-driven financial solutions.