DIRT Research Technologies, a New York City-based consumer intelligence startup, raised $2M in Pre-Seed funding.

The round was led by Mark Cuban and Dean Dakolias, with participation from other investors in the gaming, finance, and branding sectors.

The funds will be used to expand operations and enhance their technology, which employs sensor-based neuroscience to identify attention-demanding content.

Founded by CEO Ryan Anthony, DIRT plans to integrate AI capabilities into its platform to conduct real-time simulations, helping clients create customized content for target audiences.

This strategic funding positions DIRT Research Technologies to advance its market presence and drive innovation in consumer intelligence.