Crisp, a NYC-based retail data platform for CPG and supply chain intelligence, secured $72M in Series B funding.

This round was led by new investors including Wellington Management, Toshiba Corporation, DNX, Cox, and Prologis.

The new funds will be used to expand Crisp's CPG and retail channels, enhance its Collaborative Commerce platform, and drive business growth through strategic hires.

Crisp, headed by CEO Are Traasdahl, aims to improve profitability and reduce waste through data-sharing with top CPG brands and retailers. The company's customer base has swelled to over 6,000, including 80 of the top 100 CPG brands.