Crackle Technologies, a Singapore-based firm in data analytics and predictive modeling, has secured USD1.7M in funding.

The round was led by We Founder Circle and AC Ventures, with notable contributors from Impetus Technologies, Sunicon Ventures, Global DeVC, and Misfits Capital. Founders from publishers like Ludo King and Dainik Jagran also participated.

The funding will be utilized to develop AI-based products aimed at optimizing adtech earnings for publishers.

Founded by Harsh Mittal, Shashank Dudeja, and Jaivir Singh Nagi, Crackle has been enhancing publisher revenue since its 2023 launch, using advanced data analytics to counter monetization challenges.