Collective Audience, Inc., a NYC-based ad tech innovator, acquired BeOp. Financial terms were undisclosed.

With the acquisition, BeOp will bring its AI-driven performance advertising platform and global customer base to Collective Audience's portfolio.

BeOp's technology includes conversational ad units and dynamic creatives, enhancing retail media conversion rates. Their client list features names like Forbes, Samsung, Coca Cola, and Audi.

Led by CEO Peter Bordes, Collective Audience aims to integrate BeOp's capabilities into its AudienceCloud platform, streamlining digital ad operations for brands and publishers.