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CarGurus: AI Insights Aid Dealers in Pricing Strategy to Increase Sales

CarGurus: AI Insights Aid Dealers in Pricing Strategy to Increase Sales
CarGurus: AI Insights Aid Dealers in Pricing Strategy to Increase Sales

CarGurus harnesses artificial intelligence to revolutionize vehicle shopping, offering AI-generated listings and strategic insights for car dealers.

The digital car marketplace's innovative features have heightened user engagement and efficiency, unveiled during their recent earnings announcement. CarGurus' AI advancements, such as the listings content generator, streamline vehicle searches by spotlighting essential features for consumers. This eases the search process significantly, enhancing the shopper's experience.

For dealers, the Next Best Deal Rating (NBDR) and inventory selection tools provide actionable data, leading to rapid price adjustments and inventory turnover. These insights have prompted over 100,000 price changes and personalized inventory recommendations, according to CarGurus CEO Jason Trevisan.

CarGurus aims to empower dealers with precise data to optimize sales strategies and fulfill turnover goals. These AI tools represent a significant step towards intelligent digital retail in the automotive industry.

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