BranchLab, a NYC-based data science company in the healthcare sector, has secured an undisclosed amount in Seed funding.

The round was led by Newark Venture Partners, with participation from Aperiam. The funds will accelerate product development and market expansion efforts.

BranchLab aims to enhance its privacy-safe healthcare advertising solutions for the TV market. By leveraging its HealthGraph™ database, the company provides advanced AI capabilities to target the right consumers.

The company's HealthGraph™ aggregates anonymized data from 300 million US residents, updating weekly to remain comprehensive and relevant.